Intent Readiness Quiz

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When prospects enter our site or funnel, the ideal outcome is that we…

Help them understand whether this is relevant to their situation See them place themselves clearly as a potential buyer See them recognise the problem they are dealing with Hear from them already informed and motivated

If our funnel worked exactly as intended, it would…

Help prospects make sense of their situation Encourage poor-fit prospects to self-select out Reduce unnecessary delay in decision-making Make the decision process feel clear and straightforward

Ideally, sales conversations would begin when prospects…

Are still orienting around the problem Have reflected on their situation Clearly understand the problem they are facing Trust the process guiding the decision

Right now, most prospects entering our funnel seem to be…

Curious but unclear about what they need Interested but hesitant to move forward Engaging while delaying next steps Comparing options without deciding

When deals stall, it is usually because…

Their situation has not fully crystallised yet The impact of the problem is not yet personal Fit has not been clearly established The decision still feels risky or unclear

Before buying, prospects typically…

Consume information without a clear goal Engage with content while delaying action Start conversations and then pause Ask for more time to think things through

If we are honest, it is frustrating that…

Many conversations begin before readiness exists Sales calls feel repetitive rather than confirmatory Time is spent persuading instead of validating fit Capable prospects hesitate longer than expected

We worry that if nothing changes…

Conversion rates will remain flat Sales cycles will continue to stretch Growth will depend too heavily on manual effort Momentum will be lost before decisions are made

Progress feels difficult mainly because…

Prospects are not self-qualifying before sales Intent is not forming prior to sales conversations Education informs without creating ownership Funnels optimise engagement rather than decisions

What would feel more supportive right now?

Prospects understanding their situation before sales Conversations focused on confirming fit A clear progression from interest to decision Buyers moving forward with confidence

Are Your Prospects Ready to Buy — Or Still Stalling?